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Module 1: Introduction to SEO
What is SEO?
Why SEO Matters in Digital Marketing
Key Concepts and Terminology in SEO
Types of SEO – On-Page, Off-Page, and Technical SEO
Module 2: Keyword Research & Strategy
The Importance of Keywords in SEO
Tools for Keyword Research
Finding the Right Keywords – Search Volume and Competition
Keyword Mapping and Content Planning
Module 3: On-Page Optimization
Title Tags, Meta Descriptions, and Headers: Essential SEO Elements
URL Structures and Optimization: Building SEO-Friendly Links
Image Optimization – Alt Text and Compression
Internal Linking Strategies
Content Optimization – Best Practices
Module 4: Content Marketing
The Role of High-Quality Content in SEO Success
Creating SEO-Friendly Blog Posts and Articles
Content Refreshing and Repurposing: Key Strategies for Boosting SEO Performance
Leveraging Multimedia for SEO: Videos, Infographics, and Images
Module 5: Off-Page & Link Building
The Importance of Backlinks in SEO: Enhancing Authority and Visibility
White Hat vs Black Hat Link-Building Techniques
Strategies for Acquiring High-Quality Links
Guest Posting, Outreach, and Networking
Building Authority Through Social Signals
Module 6: Technical SEO
Website Architecture and Crawlability
XML Sitemaps and Robots.txt Files
HTTPS and Website Security
Mobile-Friendliness and Responsive Design
Page Speed Optimization
Canonical Tags and Redirects
Module 7: Local SEO
Importance of Local SEO for Businesses
Google My Business Optimization
Managing Reviews and Ratings
Local Keyword Targeting
Module 8: SEO Analytics & Tools
Google Analytics and Google Search Console
Monitoring Traffic and User Behavior
Keyword Ranking Reports and Tracking
Identifying and Fixing SEO Errors
Module 9: Advanced Strategies
Voice Search Optimization
Featured Snippets and Zero-Click Searches
E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
Topic Clusters and Pillar Content
AI Tools and Automation in SEO
Module 10: Trends & Future Outlook
Algorithm Updates and Their Impact
Emerging Technologies (AI and Machine Learning)
The Rise of Video and Interactive Content
Preparing for the Future of Search
Module 11: Exercises & Case Studies
SEO Audit – Hands-On Practice
Keyword Research Workshop
Content Optimization Challenge
Backlink Outreach Practice
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SEO Audit – Hands-On Practice
Content Optimization Challenge
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SEO & Online Marketing Modules 1-11
> Module 11: Exercises & Case Studies
